Olympics
Team USA Olympic & Paralympic Sponsorship
Event Branding
The brand platform for the launch of this national sponsorship was Fire & Ice representing the Olympic flame and the icy challenges of the winter games. Liberty Mutual’s historic sponsorship supports Team USA through the 2014 Olympic Winter Games and 2016 Olympic Games.
A complex graphic system was developed in a short timeframe to provide a broad array of flexible creative assets to launch the sponsorship. This enabled internal and external creative teams to quickly build out promotional materials for the corporate events, the online merchandise catalog, as well as external sales and marketing promotions. A photo library was built to provide pre-approved and licensed imagery, including sponsored athletes, for use on event materials.