FIFA World Cup
Creating Excitement around a Liberty Mutual Sponsorship
To generate excitement for the Liberty Seguros Brazil Confederations Cup sponsorship, Liberty Mutual Insurance launched a “Liberty United” campaign. A marketing kit distributed to employees and business partners worldwide included a world-traveling soccer ball. The creative platform expressed the global reach of LMI and coordinated with the FIFA 2014 World Cup identity. The branding utilizes a collage of flags to represent the 26 LMI country offices, with all communications translated into 13 languages.